Build it, Light it, Keep it Burning

You don’t need more ideas. You need execution that works in the real world. I’m Heidi Murphy, a chef, restauranteur, operator, and consultant behind multiple high-performing hospitality concepts. I don’t advise from the outside. I build from the inside.

Where Hospitality Takes Shape

Firestarter Consulting exists to take what’s in your head and turn it into something clear, profitable, and built to last. Because here’s the truth: every week you wait, you’re losing money, momentum, and clarity. If you’re serious about building this, let’s chat.

Let's Connect

Setting Service Excellence in Motion

You’ve got something good, but it’s not fully formed. I turn ideas into businesses that make sense, stand out, and actually run. Not just creative, not just beautiful, but functional, profitable, and ready to execute. If your idea is still sitting idle, let’s chat.

Let's Connect

Services

Audit Packages

THE GUEST'S EYE

Ideas are easy. Execution is where businesses win, or quietly bleed. I step into your business and help you make fast, confident decisions, build systems your team can actually follow, create experiences people come back for, and understand exactly where your money is going. No guesswork, complication, wasted time. If you’re done overthinking, let’s chat.

View Packages

Chef Services

THE PRIVATE TABLE COLLECTION

The Private Table Collection is a chef-led dining experience designed entirely around you. From oceanfront homes to remote, off-grid locations across the Sunshine Coast and beyond, I bring executive-level culinary talent directly to your table. Every experience is custom, seasonal, and deeply intentional: you set the tone, I design the menu, and my team handles everything from sourcing to service to clean-up. No restaurants, no distractions, just exceptional food, thoughtful execution, and a dining experience that’s fully your own.

Explore Experiences

Built on Experience

As founder of Firestarter Consulting and co-founder of Tribe Called Zest Hospitality, I’ve created and operated standout restaurant concepts known for strong guest experiences and real-world performance.

I partner with founders and operators to turn ideas into clear, profitable, and fully executable businesses. I don’t advise from the outside. I step in and build from within, bringing hands-on experience, sharp clarity, and a deep understanding of what it takes to make a business succeed under real pressure.

I understand tight margins, staffing realities, guest expectations, and the difference between a good idea and a working business.

Learn More

Let’s Get This Moving

If something feels off, it is. And the longer it sits, the more it costs you. I find what’s not working, what’s being missed, and what’s holding you back, and fix it with precision. Whether you’re launching, growing, or trying to regain control, the goal is the same: build something that runs clean, performs under pressure, and actually makes you money.

No drawn-out process. No unnecessary steps. Just a direct conversation about where you are and what needs to happen next. You bring the idea, I’ll bring the clarity and the path forward. Let’s chat.

Let's Connect